Contractor Startup Tips, Marketing and an Email Newsletter for Construction with Andrew Hansen (SitePartners) | EP59

Andrew is the Founder and CEO of SitePartners, where he drives the vision and strategic direction of the firm, impacting all areas of the business from creative to strategy. He understands the industrial market and how to drive results. His unique perspective from working on-site in the natural resources and construction sectors and as an account executive at a leading marketing agency has helped grow SitePartners into a full-service agency that works with leading Construction brands. Before founding SitePartners, Andrew was a five-year employee at Ledcor.

SitePartners is a specialized marketing agency and consultancy built for the industrial sector. They are a team of strategists, creatives, designers, writers, and analysts, dedicated to solving problems for their clients and are unique in their relentless goal of being the partner of choice for the blue collar. Their specialization allows them to work, think and hire differently to provide unmatched marketing services for their partners. Further, SitePartners understands that the industrial sector is undergoing massive change. The way people sell, win projects, respond to RFPs, use technology, recruit talent, and engage with stakeholders is changing rapidly, and they aim to solve these problems. They have built a team of industry leaders who have spent their careers building and shaping industrial brands throughout North America. Behind cameras, computers, and boardrooms, their group has touched hundreds of constructed companies. Today they have one of the most experienced and talented teams in the entire industry, who understand how to market and position industrial brands for success. As the disruption in this sector continues to grow, they intend to remain at the front of change and disruption.

SiteNews is the modern voice of Canadian Construction. They are the pulse of what’s happening in the industry—reporting, informing & inspiring in real-time via a weekly newsletter and website packed with content.

**This episode was recorded in late October, delayed to coincide with the launch of SiteNews. Subscribe and enjoy!**



EPISODE LINKS:

Andrew Hansen LinkedIn: https://www.linkedin.com/in/andrew-hansen-/

SitePartners Website: https://sitepartners.ca/

SitePartners LinkedIn: https://www.linkedin.com/company/sitepartners-ca/

SitePartners Instagram: https://www.instagram.com/sitepartners.ca/?hl=en

SiteNews Website: https://readsitenews.com/

SiteNews LinkedIn: https://www.linkedin.com/company/site-news/

SiteNews Twitter: https://twitter.co

PODCAST INFO:
the Site Visit Website: https://www.sitemaxsystems.com/podcast
the Site Visit on Buzzsprout: https://thesitevisit.buzzsprout.com/269424
the Site Visit on Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-site-visit/id1456494446
the Site Visit on Spotify: https://open.spotify.com/show/5cp4qJE5ExZmO3EwldN1HH

FOLLOW ALONG:
LinkedIn: https://www.linkedin.com/company/thesitevisit
Instagram: https://www.instagram.com/thesitevisit

Chapters

• 0:00 Introduction
• 1:35 Andrew Hansen joins, and the boys reminisce
• 5:00 SitePartners origin story and current state of the industry
• 14:54 Construction marketing in these times, guerilla tactics and building a story
• 24:20 Resiliency in Construction with employees, clients and partners
• 35:48 Ideal customer profile and what’s right for every contractor size
• 43:05 Brand and Culture
• 53:20 More reminiscing
• 58:10 The launch of SiteNews, an email newsletter for Construction
• 1:06:32 Rapid Fire (Guest ends after)